We take privacy seriously.

InstatData prides itself in upholding strict data protection methods. We even got these independently audited.

The GDPR sets out protections that for anything that is defined as ‘personal data’ triggers its protection and framework. Any form of data which does not meet the personal data definition is free to be used at will[1].

InstatData’s data methods do not collect, analyse or otherwise deal with personal data.

In more detail:

InstatData uses publicly available, and freely published, message data to derive its insights and data on topics of interest. This includes, social medias, news media, discussion forums, review sites or anywhere that people are publishing their opinion for public access.

Where we are making demographic judgements, this is based on high level generalisations about usership of different websites and choices of language used. For example, we know that, at the time of writing this, the use of Facebook was mostly done by those in the 25-35 age group, whereas TikTok and Instagram sees most of their users 10 years younger.  Read more about demographics online here.

Where we make demographic judgements about geography that is based on language uses, or the subject of the data. We take all messages at face value and analyse them as such allowing the sheer volume of data account for any inaccuracies.

The few instances where we do encounter personal data.

The one exception to the above is where normal business operation causes us to hold personal data, for example if you email us, or ask to be added to one of our mailing lists or webinars.

We ensure that all personal data which is gathered as part of ordinary business operation, or marketing, is done so with your permission and in line with all the principles set out by the GDPR. We maintain this data and keep it secure in line with standard business practice.

For more information see out Privacy Policy, Terms and Conditions or contact our Data Protection Officer, Hamish Darling at hamish.darling@instatdata.com.

[1] "personal data", which is defined in Article 4(1) as follows:

"‘personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person."